What are the benefits of using Account Plans?

Estimated Time: ~ 3 minutes

Using Account Plans offers the following benefits:

• Strategic Planning - Allows Key Account Managers (KAMs) to define long-term project plans, strategies, activities, and action items specifically for key accounts
• Team Alignment - Helps ensure all account team members are working toward achieving shared objectives
• Progress Monitoring - Enables KAMs to monitor the team's progress in real-time as they implement the plan
• Actionable Insights - Uses a hierarchical structure to ensure high-level strategies translate into specific, executable actions for team members
• SWOT Analysis - Provides the ability to track Strengths, Weaknesses, Opportunities, and Threats (SWOT) to better guide the team's approach
• Call Execution Integration - Connects high-level plans to daily activities by allowing team members to view and complete specific action items directly within Vault CRM, which in turn updates the plan's progress