What influences email reputation and deliverability?

Email reputation is a score assigned to your sending server and domain, impacting whether email providers deliver your messages or filter them as spam. Understanding and managing email reputation is crucial for deliverability.

What is in my control?

• Consent - Ensuring you have the recipient's consent to send emails and providing a clear way to unsubscribe

• Email Address Accuracy - Verifying the accuracy of recipient email addresses at the time of entry

• Frequency of Emails - Being mindful of how often emails are sent to recipients; excessive emails can lead to recipients blocking, unsubscribing, or marking emails as spam

• Quality of Email Content:

  • Writing clear, concise messages with content following your organization’s marketing guidelines

  • Using relevant subject lines and content

  • Matching the email domain with the domain in the "From Address"

What is out of my control?

• Spam Filters - Advise recipients to mark emails as "not spam" or add the domain to the safe sender list

• Recipient Mail Filtering Rules - Recipients may have set up their own rules to filter or block emails

• Timeout During Delivery - Recipient’s server was too busy or unavailable to receive an email

• Full Inbox - Recipient’s email inbox is full and can no longer accept new emails