How are Templates and Fragments used to create content?

Now that we know what makes up an email, we can talk about how templates and fragments are used together to create personalized emails.

Users can send Approved Emails to:

• Follow up on meetings
• Prompt future interactions
• Provide contact information
• Drive HCPs to web content
• Create pre-launch awareness
• Deliver patient education information, formulary, and price messages

As a user at your company, you understand the value of ongoing, personal conversations tailored to each recipient and situation. You need to find approved product messages quickly, and present them in a personalized manner to your accounts.

In a call with an HCP, you discuss your company’s latest product. The HCP expresses interest, so you promise to send additional information.

After the call, you send an email to the HCP using a template containing detailed information on the efficacy of the latest product.

Because the content is already approved by your organization, you can be assured the email is accurate and compliant. You add some additional fragments of approved information on the product and send the message.