Why should I use CLM reports?

Let’s explore some of the key benefits of CLM reporting which we’ll cover in detail throughout this Flightpath.

• Optimize Content Strategy - Allows your content teams to refine messaging and invest in what works. Identify the presentations and slides that resonate the most with HCPs based on reactions and time spent on CLM material, and which are underutilized

• Enhance Field Coaching - Managers can see how field users are using CLM materials and identify opportunities for training For example, if a field user consistently skips a key slide, it can indicate the need for more training.

• Ensure Compliance - Monitor which CLM content is used, how and when content is being used, ensuring the field users are presenting materials approved through the proper channels

• Measure Content Engagement - Connect content engagement to business outcomes by measuring against KPIs. By tracking the messages presented to key accounts, you can start to see correlations between the marketing efforts and HCPs’ prescribing behavior.