How can I measure KPIs for content engagement?

CLM reporting provides powerful, built-in metrics to measure content performance against your key performance indicators (KPIs).

By focusing on engagement data, you can answer critical questions about your campaign’s effectiveness, for example:

  • Reach - Is the new campaign content reaching the intended audience?

  • Engagement - Are HCPs spending meaningful time with our key messages?

  • Sentiment - How are HCPs reacting to the information we’re presenting?

Imagine a brand manager for Natevba who has launched a new Natevba presentation. The marketing team’s goals for the first quarter are:

  • Reach at least 500 unique cardiologists with the new content

  • Achieve an average engagement time of 90 seconds on the main Clinical Efficacy slide

  • Secure a positive sentiment from at least 70% of HCPs

Rather than waiting for the quarterly sales data, we can create a dashboard with three reports filtered to the new Natevba content to track KPI progress in real-time.

Check out our Flightpath on Reports and Dashboards to learn more.

First, create the three source reports needed for the dashboard. Each report should use the Call Key Message report type and filter for the new Natevba presentation.

  • Accounts Reached report - Include the Account column to provide the count data

  • Time Spent report - Include the Duration column

  • Reactions report - Include the Reaction column

Once the reports are created, create a new dashboard and add the following components:

  1. Select the Accounts Reached report and select the Number chart type.

  2. Select the Time Spent on Key Messages report and select the Gauge chart type.

  3. Select the Reactions report and select the Pie chart type.

  4. Select Save and Run.

With this dashboard, the brand manager can immediately see in real-time which KPIs, mentioned above, are on track to meet their goals, and where additional efforts may be needed.