How do I choose the right template for my campaign or journey?

After deciding between a campaign and a journey, the next step is to choose the right template. The following templates are currently available:

• A Single Action template has one channel action that applies equally to everyone on the target list, for example, a single-blast email. One message, sent to all targets. It's the cleanest path when your whole audience should receive the same thing.
• A Multi-Action template supports multiple touchpoints or multiple actions for outreach that needs more nuance. Multi-Action supports segmentation, flows, and automated follow-up actions, so you can engage different segments with tailored content and a sequence of messages.

For example, when Sarah simply wants to announce that Labrinone now has an updated indication to a list of HCPs, a Single Action outreach is the right decision. But for a Natevba launch where high-prescribing specialists should receive one email, general practitioners another, and anyone who engages should get an automated follow-up a few days later, Multi-Action is a better fit.