How are Commercial Insights different from Key Medical Insights?

In Vault CRM, Commercial Insights and Key Medical Insights serve distinct strategic purposes and differ across their core purpose and compliance features.

Key Difference #1 - Core Purpose and Focus

• Commercial Insights are designed to gather and record information on industry trends and HCP sentiments or behaviors discovered during interactions, social listening, or events. These insights help commercial teams analyze the market outlook and adapt strategic approaches.
• Key Medical Insights (KMIs) use information gained from sources like publications, conferences, or peer discussions. They focus on market-relevance and trend tracking to keep end users informed of market-influencing clinical or medical information.

Key Difference #2 - Key Features and Compliance

• Commercial Insights support Product-Dependent Picklists. This allows business admins to map specific picklist values to designated products (via the product_map__v object), ensuring end users only select options relevant to that product line.
• Key Medical Insights focus on rich description and compliance:
• They support Rich Text Formatting in the description field to help users highlight key medical details.
• They support Restricted Words/Phrases validation. Business admins can define restricted terms (e.g., using MEDICAL_INSIGHTS_RESTRICTED_WORDS); if an end user enters a restricted word in the summary or description, the system flags an error and blocks saving or submission until it is removed