What is a Multichannel Cycle Plan?

MCCP are plans that help organize and track sales and marketing activities across different channels to reach key goals. MCCP provide a structured framework designed to streamline and coordinate cross-channel sales and marketing campaigns. They enable MCCP admin users to manage outreach efforts across multiple communication channels—for example, face-to-face meetings, emails, and media—by setting clear goals, assigning targets, and monitoring progress against those goals.

Each MCCP is composed of two main elements:

• Cycle - The cycle defines the overarching structure, including dates, channels, products, and weights
• Cycle Plan - The cycle plan provides territory-specific goals for field user activity against specific channels, target accounts, and products. Each cycle plan is associated to a parent cycle.

Field users can use Multichannel Cycle Plans as a reference for:

• Their strategic work plan
• Who their targeted accounts are
• A reminder of goals for those targeted accounts
• Seeing how far along they are in achieving a goal

Managers can track users’ progress and give feedback, guidance, and coaching to the users based on their plan progress.