What are the benefits of using a digital business card?
Field reps in life sciences juggle packed schedules, high-value relationships, and the constant challenge of staying in front of busy HCPs. Digital business cards address some of the most common friction points in day-to-day field work:
- Frictionless Connection Requests - Share an Engage connection invite in one tap. HCPs don't need to manually save a contact or look you up — they can connect, chat, or book a meeting directly from your DBC.
- Branded, Professional Presence - Your DBC reflects your company's colors and branding. The consistent, polished presentation reinforces your organization's identity with every HCP interaction.
- Engagement Tracking Built In - Every time your DBC link is sent or viewed, it's automatically tracked. Your organization can report on card activity, helping managers understand reach and digital engagement rates.
- Multiple Ways to Share - QR code, messaging apps, email, copy the link, or Apple Wallet — your DBC adapts to how you work, whether you're at a conference booth or following up after a call.
- Always Up to Date - Unlike paper cards, your DBC is always current. Update your photo, phone number, or title in Vault CRM and it reflects everywhere, instantly.
- Gateway to Engage Features - The DBC isn't just contact information — it's an entry point to Engage chat, meeting scheduling, and brand content, deepening the relationship beyond the in-person visit.
In a traditional field model, making a meaningful connection with an HCP after a visit depends on an exchange of physical cards, a manual follow-up email, and hope that the HCP remembers who you are when they finally have time. Paper cards get lost. Contact details go out of date. There's no way to know if your contact details ever made it into the HCP's phone.
DBCs close that loop. A field rep can share their DBC with an HCP right after their first conversation. The HCP selects the link, views the field rep's profile with their photo and contact information, and can immediately connect on Engage, save the field rep’s details, or schedule a follow-up meeting. The handshake that used to end with a stack of forgotten paper now ends with a live digital connection.
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Vault CRM users need an Engage license to use DBCs. HCPs do not need an additional license to view a card or save contact information — they only need an Engage account to use certain Engage features, for example, Chat or Schedule. |