How does WhatsApp handle conversations for multi-country organizations?

WhatsApp handles this by allowing organizations to set up multiple phone numbers under a single, central WhatsApp Business Account. This flexibility supports scalable, localized approaches based on team structure.

Let's explore this using the example of Verteo Biopharma, who are expanding operations in Europe.

Sharing a number by business role

Within Spain, Verteo Biopharma has a sales and MSL team. To maintain distinction between commercial and medical discussions, Verteo Biopharma sets up separate phone numbers for each role.

Both phone numbers are managed under the same WhatsApp Business Account, but each phone number has their own display name, for example, Verteo Biopharma - Medical. This clear distinction between Sales and Medical users prevents the blurring of lines between commercial and medical interactions, and further provides a clear transparent experience for the HCP.

Now, when Dr. Ackerman chats with Verteo Biopharma, he has two different chat threads in his WhatsApp app: one with Verteo Biopharma - Medical, and another with Verteo Biopharma - Sales.