What is a Key Medical Insight?

A Key Medical Insight is a discovery gained by medical users from publications, conferences, or talking with peers. Key Medical Insights can be easily captured in Vault CRM. If it’s information that might affect a company’s product strategy, an MSL should record and share it with the organization for further analysis.

Key Medical Insights can be associated with an Account, Call, or Medical Event, and can link to other sources such as a clinical trial, publication, or conference.

Key Medical Insights are not the same thing as Medical Inquiries, which are usually drug-related inquiries, and are recorded by field users who cannot answer the question immediately.

Often, Key Medical Insights come from a thought leader's interpretation and opinion of observed knowledge of the healthcare environment. For example, an MSL is part of a discussion at a conference with several professionals. A Key Opinion Leader makes a comment about a competitor drug that the MSL finds interesting. The Medical Science Liaison (MSL) creates the following Key Medical Insights using their phone:

“A regional TL has six patients enrolled in the CURE-ALL trial. Five of the six patients have reported reduced nausea and fatigue. The TL believes this might be significant.”