What are the benefits of using Product Metrics?

Your company has just launched a new product into the market. Their main concern is how to track interactions with their new drug as well as their other drugs on the market. In order for their users to effectively engage with their accounts, your company needs the users to collect records of their encounters with HCPs and other account representatives.

What are some of the benefits your company can expect to see by using Product Metrics?

  • Product Metrics are easy to view from the Account page because a table view of key metrics is used to help users prepare for their calls in a few clicks.
  • Users can record important feedback on their accounts by recording key details of their encounters with HCPs and other account representatives. For example, your company gains a streamlined view of specific account skills and the adoption journey of a product.
  • Users can quickly find an HCP qualified to speak at an event by viewing product metrics. With this new product just hitting the market, your company is ramping up for some big events that would benefit from HCPs speaking on behalf of its success.
  • Brand managers can decide what metric categories display by designated field types. For example, your company's brand managers can use data captured by Product in reports, in queries, and displays in My Accounts.
  • You can see your company's products as well as competitors' products displayed as key indicators for each account, for example, Target, Decile, and Speaker.
  • You can always add more products because it's is scalable for future needs so that new products or competitor products can easily be added to the portfolio.