Congrats!
A thoughtfully designed Product Catalog is fundamental to effective CRM use in Life Sciences. By understanding and correctly configuring the hierarchy of Detail Groups, Topics, Details, and by leveraging Product Metrics, you enable:
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Efficient field execution- Sales reps can access and report information quickly and accurately
Meaningful data capture - Obtain granular insights into specific aspects and details of a discussion
Learn more about the Product Catalog
Flight Simulator
Let's practice! Try this exercise in your sandbox environment.
Challenge - Create a New Product and assign it to a Detail Group
Your organization is launching a new 25mg sample version of its flagship product, Cholecap. To ensure it’s available for call reporting, you need to create the new product and associate it with the existing Detail Group, Cardiovascular.
Things you’ll need to know:
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You are starting from the Products tab
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The Detail Group, Cardiovascular, has already been created
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Use the Sample Product Type, as samples are under higher regulatory scrutiny
Solution-
Select Create.
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Select the Product Name field.
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Select the Product Type field.
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Select Sample.
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Select the Parent Product field.
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Select Cardiovascular.
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Select Save.